Feeling stuck on how to grow your software business? Or evaluating your options for an exit or taking chips off the table?

Let’s talk and explore the possibilities!

Personal Background:

Where I grew up: Small town Iowa.

My better half: Elise and I have been married since February 2023. Elise is a middle school teacher and has taught US history, US government, and geography. Elise grew up in Michigan (Go Blue!) and Florida (Space Coast).

Where we currently live: We reside in Salt Lake City and have loved exploring the mountains.

Favorite sports team: Skol Vikings!

2025 Goals: Run my first full marathon!

Eddie Ovey, Founder of Grandview SaaS

Professional Background:

PropTech: Guided go-to-market strategy and execution for Entrata, a leading property management software company.

Sales Strategy & Product Development: Led loan officers, sales strategy, and new product development at Homie, the tech-enabled home buying one-stop-shop.

Growth Strategy / Hands-on Execution Consulted with and implemented digital and workforce transformation projects with Fortune 100 companies as a consultant with Deloitte.

My Investment Approach

Am I a private equity buyer?

I’m a solo entrepreneur that has raised capital from trusted investors and advisors to buy and grow a software or tech-enabled services company.

How am I different from other buyers?

  1. I’ll jump into the CEO seat of your company after buying it, not some unknown CEO planted by a private equity firm.

  2. I’m focused on growing the company over the next decade (I’m 36 and have a long career ahead of me), not a quick hold and flip.

  3. I’m seeking to grow the company by adding to your existing team over time, not hacking/slashing your current workforce.

  4. Flexibility on deal terms (ex. rolling over equity) and in continued involvement in the company (ex. full exit or CTO/CRO roles).

How would you grow my company?

Every company and industry is different. But some key strategies I’ve implemented and seen repeatedly work:

  1. Focus on customer retention - It’s obviously important to listen to your customers but retaining customers is also the cheapest form of growth.

  2. Implement an indicators focused culture, not only with lagging indicators (ACV, LTV, NPS, cohort analyses), but also leading indicators (conversion rates, onboarding timelines, “Time to 1st, 2nd, 3rd, etc”).

  3. Create a best-in-class sales team with transparent and structured sales forecasting.

  4. AI adoption to speed up the product development lifecycle.

Have more questions? Let’s chat!